Hello Everyone, There’s a great Onion article from years ago about a guy in a convenience store trying to figure out which brand of diet cola best expresses his personality. It’s funny because it both satirizes brands and consumer choice but also speaks to something true. People really do consume products as basic as a soft drink based on their self identity. I don’t drink a lot of soft drinks, but I do ride my mountain bike a lot, and I’m faced with the same question. What k